Friday, June 20, 2014

We Are Hiring!!

Brand Ambassador – Northern New Jersey

Steve’s PaleoGoods is looking for a Brand Ambassador. Your role would be to go into our retailer stores for 3-4 hour shifts to sample, inform, and educate customers about the products and encourage sales. This is a part-time position. To start, weekly hours will average around 7-10 hours per week.  Schedule is flexible & hours will grow as the brand grows.

Millburn/Union, Montclair, West Orange, Madison, Ridgewood, Edgewater, Paramus

+ Remarkably outgoing personality -- willing to talk to anyone at anytime
+ Experience with sampling and demo marketing
+ Ability to quickly set up, execute and tear down promotional items
+ Highly motivated to be a part of dynamic company with incredible products
+ Excellent communication skills
+ Strong organizational skills
+ Ability to multi-task while creatively and effectively solving problems
+ Enjoy face-to-face contact with consumers
+ Passion and dedication to the brand
+ Knowledge & experience of Paleo lifestyle and diet
+ Crossfit background is a plus

To be considered for this position you must:
+ Have your own car. (You must be able to travel, by car, to all of the areas listed above, specific to your location).
+ Have a cell phone with a camera.
+ Have a flexible schedule, especially with availability weekdays and weekends 10am-2pm or 3 to 7pm. Weekends are a must!
+ Have never-ending energy and enthusiasm
+ Be a team player

Job description:
+ Sample product with full knowledge and understanding of how it is different from other snacks in the industry
+ Sample in various stores in your area
+ Embrace, understand, and implement brand strategy
+ Help drive sales to retail
+ Maintain accuracy of product inventory and tracking
+ Provide feedback and daily/weekly recap reports to area account manager
+ Bring materials to and from events

To apply, please email your resume and a short essay on why you want to work for Steve’s PaleoGoods and why you think you would be a perfect fit for this position to Please note, any responses sent without this essay will NOT be considered.

Visit for information on our products and our company.

Thursday, June 12, 2014

What Should I Eat?

The following blog post was guest written by our friend Erin Kelly, co-owner of CrossFit 1 Force.

As CrossFit Affiliate owners, we hear this question at least ten times a week. Many of us answer the same way. Eat meat and vegetables, nuts and seeds, little fruit, some starch and no sugar.  We talk about REAL FOOD. We encourage members to meal-prep, recipe swap and plan ahead. Make it and take it. More often than not, the conversation ends up where it started.

“So… What should I eat?”

No one can out train a bad diet. Preparation is key. Mass cooking balanced meals and traveling with plastic containers is how most of us survive. Eating a rotisserie chicken in the grocery store parking lot sans utensils? Most of us have done that too. While it’s not the worst on-the-go-paleo, we are proud to offer another option at CrossFit 1Force.  We have a Steve’s PaleoGoods WALL in the lobby of our box. It’s been there for six months and the response has been overwhelming. We sell well over 250 pieces a month. Our members love Steve’s PaleoGoods, and our biggest sellers are PaleoStix, PaleoKits and PaleoKrunch. Offering Steve’s PaleoGoods allows our members to make better choices while on the go, and for that, we are thankful. 

Eating is an experience. We believe food should taste good and make you feel good too. Our members rave over faves like Apple PaleoKits and Maple Bacon PaleoKrunch cereal. Clean, delicious Paleo options that stay fresh in a gym bag or backpack are hard to come by. Steve’s PaleoGoods are great for balance when traveling or on-the-go.

As a CrossFit Affiliate, we enjoy wholesale pricing and are able to pass the products onto our members at a price they can afford while making a nice return for the box. The wall looks impressive with enticing packaging and convenient display boxes. But what’s most satisfying about carrying Steve’s PaleoGoods is delighting our members. “Are you sure this is Paleo?” as a member devours a Krunch bar is a question I’ll never tire of answering.  

Our box is about ten miles away from Camden, NJ, often described as one of the most dangerous cities in the country. Camden is home to Steve’s Club, a national nonprofit dedicated to getting young kids excited about health, fitness and positive choices. Steve has a passion for training at-risk youth, and what started as a few kids in an outdoor park has grown into a national movement with 20+ Local Clubs! Knowing that 15% of all the sales from Steve’s PaleoGoods help bring a brighter tomorrow to local children in need makes carrying these products even more of a reward.

If you find yourself often listing possible paleo options to new and veteran members alike, why not offer them a convenient go to? As my members stand in front of our display brooding over all the delicious choices, their dilemma becomes one of MORE options, not less! I often stand in that same spot, debating over the yummy selections asking myself that popular paleo question.

“What should I eat?”

For more information on Steve’s PaleoGoods and Steve’s Club National Program, please visit and

Erin Kelly is cofounder of CrossFit 1Force in West Deptford, NJ. Just three years young, 1Force is a
community of 300 athletes. It’s her mission to bring CrossFit to people who think athletic days have long
passed while helping experienced members reach their goals. Erin believes prioritizing fitness is a
balancing act, but it CAN and must be done. She loves a chipper—especially if it includes hang cleaning
and box jumping. The pull up rig is her nemesis, and the overhead squat is her favorite lift. Erin cherishes
each moment raising three beastie boys and one gymnast girl with her partner Jesse Crespo. These littles
are often seen at the box, cheering members through WODs, jumping in met cons and swiping Steve's

PaleoGoods off of the shelves.

Wednesday, June 4, 2014

Grilled Bison Back Ribs with Sriracha Peach BBQ Sauce

It's no secret that here at Steve's PaleoGoods, we love to grill.  Especially using our PaleoChef line of sauces.  We were so thrilled when Sean over at Pastured Kitchen  whipped together this seriously amazing recipe for grilled ribs using not one, but TWO of our PaleoChef sauces!  Get ready to have you mind (and your tastebuds) blown....may we introduce to you the Grilled Bison Back Ribs with Sriracha Peach BBQ Sauce!!

Sriracha Peach BBQ Bison Back Ribs
Prep time
Cook time
Total time
Serves: 4
  • 1 Rack Bison Back Ribs, Beef will work as well
  • 1/4 cup coconut sugar
  • 1 tbs sea salt
  • 2 tsp black pepper
  • 2 tsp white pepper
  • 2 tsp onion powder
  • 2 tsp garlic powder
  • 1 tsp cayenne pepper
  • 1 tbs smoked paprika
  • 1 tsp ground coriander
Sriracha Peach BBQ Sauce
  1. Rinse bison ribs under cold water and pat dry with a paper towel. Set aside.
  2. Combine all ingredients for the rub and coat bison ribs liberally with rub.
  3. Place ribs in a glass airtight container and let sit for 1 hour or refrigerate overnight.
  4. Place ribs, bone side down, on grill and cook covered over indirect heat on low (about 250-275°F) for 3 hours. Turn ribs 90° every hour to avoid scorching.
  5. With 30 minutes to go, baste ribs with Sriracha Peach BBQ sauce, cover and cook until sauce forms a crust. Ribs will be finished once meat is slightly pulling from the bone.
  6. Remove ribs from grill and enjoy.
If you are smoking your ribs, simply cook them on your smoker using the temperature and time constraints above using whatever wood you choose.

Thursday, May 22, 2014

The Perfect Burger and The Paleo Kitchen

Every day that the weather gets warmer and warmer, the itch to launch grilling season gets stronger and stronger.  That's why we were ecstatic when our great friends Juli of PaleOMG and George of Civilized Caveman Cooking gave us a recipe straight from the pages of their new joint-authored cookbook, The Paleo Kitchen: Finding Primal Joy In Modern Cooking, to share exclusively with our fans!  Let us introduce you to The Perfect taste and you'll never make another burger again.

Serves: 3
Prep Time: 10 Minutes
Cook Time: 12 Minutes

For the burgers:
1 pound (455 grams) ground beef
¼ medium red onion, minced
1 tablespoon Dijon mustard
1 teaspoon granulated garlic
salt and pepper, to taste

For the shoestring parsnip fries:
2 medium parsnips, peeled
½ cup (100 grams) coconut oil, melted

Garnish with:
sliced red onions
¾ cup (180 mL) Avocado Mousse (page 000)
romaine hearts
shoestring parsnip fries (from above)

In a medium mixing bowl, mix together all of the ingredients for the burgers  without overworking the meat.

Divide meat into 3 equal portions and form into ½-inch (12-mm)-thick patties. Use your thumb to make an indentation in the center of each burger. Set aside.

Using a spiral slicer or julienne slicer, cut the parsnips into strings.

Preheat a grill to medium-high heat, and preheat a medium saucepan over medium-high heat.
Once grill is hot, place the burgers on the grill and close the lid. Cook 6 minutes.

While the burgers are cooking, add the coconut oil to the saucepan. Test the oil by placing one parsnip shoestring in the oil to ensure the oil bubbles. Add the parsnips to the oil and cook for 1 to 2 minutes until golden brown. When the parsnips finish cooking, place them on a paper towel−lined plate to drain.

Flip the burgers and cook for 2 to 3 minutes for medium-rare, or until desired doneness. Remove the burgers from grill and let rest for 5 to 7 minutes.

To assemble the burgers, place each on a bed of lettuce and top with sliced red onions, ¼ cup (60 mL) avocado mousse, and parsnip fries.

Tuesday, May 13, 2014

Soft & Chewy Double Chocolate Cookies...Paleo-Style

There are recipes for Paleo cookies and then there are recipes for cookies that make you ask, "Wait, that's Paleo?!"  These are definitely the latter of the two.  

Our great friend Juli, over at PaleOMG, posted this recipe for her new Soft & Chewy Double Chocolate Cookies on her blog and we are just smitten!  

And when you make these delectable treats, you're gonna think "Man, I wish she had an entire book of recipes this good!"  Well guess what, she's already got one....AND a new one coming out on June 10th that she co-authored with George at Civilized Caveman Cooking!!  The Paleo Kitchen: Finding Primal Joy In Modern Cooking is a gorgeously photographed collection of tasty Paleo recipes that you'll be running to constantly.  

Almost as much as we ran back to the kitchen to steal these cookies off the cooling rack :)

Prep Time: 10 minutes
Cook Time: 10 minutes 
Yields: 13-15 cookies

  • 1 cup thick almond butter
  • 1 cup coconut sugar
  • 1 egg, whisked
  • 1/2 cup unsweetened cocoa powder
  • 1 teaspoon baking soda
  • 1 teaspoon vanilla extract
  • pinch of salt
  • 1/4-1/2 cup Enjoy Life Chocolate Chips
  • Preheat oven to 350 degrees F
  • In a large bowl, mix together almond butter and coconut sugar using a large spoon. Then add egg and mix again until well combined.
  • Add ¼ cup of cocoa powder at a time. At this point, I used my hands to incorporate the cocoa powder into the dough. Add all the cocoa powder and completely combine.
  • Then add baking soda, vanilla, salt and chocolate chips and combined until everything is well mixed. This was all hands for me. It’s a dirty job, but someone has to do it. (This should be a very thick dough at this point. If it’s not, you need a thicker almond butter like I said before).
  • Use a cookie scoop to scoop out around 2 tablespoons of dough and make into a round ball. Place on silpat or parchment paper lined baking sheet. This dough will create 13-15 cookies that size.
  • Once you’ve placed all the balled dough onto the baking sheet, use a fork to press the cookies down just slightly. No need to really flatten them out, just get them to look more cookie shape instead of ball shape. If you press them down too much, they’ll come apart when they bake so be careful.
  • Place baking sheet into the oven and bake for 10 minutes.
  • Remove from oven and let cool for 5-10 minutes until removing from baking sheet to place on cooling rack. If you try to remove these from the baking sheet early, they will come apart.
  • Enjoy!

Thursday, May 8, 2014

We're Hiring!!

CrossFit Affiliate Local Rep for Steve’s PaleoGoods

Steve’s PaleoGoods ( is a food company that provides all-natural products focusing on the “Paleo” and gluten-free market.  Our products include beef/chicken jerky, grain-free granola bars and cereals,  dried fruits, as well as a full line of dressings and marinades. 

A percent of proceeds from our PaleoGoods go to support our 501c3 non-profit, Steve’s Club National Program ( that provides fitness, nutrition, and mentorship to at-risk youth in cities across the country.  This is an integral part of what we do, and the growth of Steve’s PaleGoods allows us to continue to fund that mission.

Our Team: We’re a small team where each person directly contributes to the success and growth of the company.  Every team member is expected to think strategically, and also roll up their sleeves to implement those strategies.  In this fast-paced environment, the most successful team members are able to manage projects from start to finish, be proactive to improve operations, and continue to grow the brand.  A positive attitude and team approach is a must, especially when problem-solving and taking on new responsibilities. 

Title: CrossFit Affiliate Local Rep – MidAtlantic & NorthEast Territory

Objective:  Your overall objective is to strengthen and grow our relationship with CrossFit Affiliates in your territory.  Specifically to encourage gyms to sell our products to members of their gym, to become a trusted partner for the gym owners/managers, and to promote awareness of Steve’s Club within the CrossFit community.

Candidate Profile: 
·       At least 2+ years experience in sales, retail, or account management.  Natural Products experience is a plus.
·       At least 1 year of Crossfit experience required.
·       Exceptional people skills
·       Strong communication and organizational skills
·       Strong Excel skills preferred
·       Ability to work a flexible schedule
·       Bachelor’s degree required
·       Paleo a plus
·       Reliable transportation required.
· knowledge a plus.


Sales and Merchandising with Crossfit Affiliates within the MidAtlantic & NorthEast Region. 
·       Create strong relationships with Crossfit Affiliates in assigned region.
·       Maintain relationships with existing accounts and proactively identify new accounts.
·       Visit Crossfit Affiliates in person to encourage them to carry Steve’s PaleoGoods at their gym.
·       Use various forms of communication to build a trusted and authentic partnership with gym owners/managers.
·       Grassroots, gym level marketing including building bigger displays, networking within the Affiliate with members and trainers though WOD/demos and drop-ins.
·       Assist gym with setting up merchandising/retail space  
·       Work towards 100% brand placement in every CrossFit Affiliate that carries retail within territory.
·       Promptly handle all retail inquiries with exceptional customer service.
·       Coordinate with packing team to ensure proper invoicing and shipping for your accounts.
·       Develop opportunities within the position to expand both customer business and company growth. 
·       Make sure all gyms know that their purchases support Steve’s Club non-profit!

Customer Relationship Management
·       Daily maintance of CrossFit Affiliate database through
·       Make sure all contacts have been personally communicated with at least 1x per month.
·       In-person visits for larger gyms or key accounts (1 visit every 1-2 months)
·       Provide marketing materials, including banners, Steve’s Club information, promotional items, etc.)

Visit CrossFit Affiliates in person
·       Build a call route to be able to visit CrossFit Affiliates in an effective manner
·       10 in-person drop-ins per week will be required
·       Do workouts and/or samplings at larger gyms or key accounts
·       Write up summary after each visit.
·       Significant travel will be required, at least 4 days/week.

Demos & Events
·       At least 8 WOD/demos per month will be required.
·       Attend area events  and other events as needed.
·       Write up summary after each demo and event.

·       Ability to run reports and monitor sales numbers.
·       Maintain and update customer CRM at the end of each day with call notes and Affiliates visited.
·       Weekly and Monthly reports and check-in with your manager and team.
·       Maintain P&L and submit monthly expense reports.

·       Passionate individual willing to drive the mission.
·       Positive attitude and general excitement for the brand and for CrossFit.
·       Energy, hard work, and authenticity is a must! 

*The responsibilities listed reflect the current needs of the organization, but as a small company, these may change over time (but will be discussed).
Position:  This is a full-time position (40 hrs/wk), field territory position.  Living in the Mid-Atlantic or NorthEast region is preferred. 
Salary:  As a full-time position, the salary for this position will be $40,000 - $45,000/year, commensurate with experience.  Salary will be paid bi-weekly, subject to deductions for taxes and other withholdings as required by law or the policies of the company.  Our employees are the key to our success, and we reward strong contributors.  Salary increases are merit-based, and can happen at any time during the year.  Annual performance and financial review are conducted in January.  Travel reimbursement and phone stipend also included.
Benefits:  Health insurance included, 401k (eligible after 1 year), 10 days of paid vacation, flexible schedule, and casual work environment.
Reporting Relationship: The position will report to Christine Cousins, but feedback for the annual performance review will be given by the entire team.
Start Date:  ASAP

To Apply:  Please send resume and essay as to why you are the perfect fit for this position to with the subject line “CrossFit Affiliate Local Rep.” Looking forward to hearing from you!